A charity said it “beggars belief that top-tier clubs are still taking money from companies that exploit vulnerable fans”, after analysing the new kits for the 2023/24 season. Seven clubs will have gambling companies as their main shirt sponsor – namely Aston Villa, Bournemouth, Brentford, Burnley, Everton, Fulham, and West Ham – while Crystal Palace and Wolves will carry logos on the shirt sleeves. The clubs were contacted by the PA news agency for comment. Christian Action Research and Education (Care), which looked at the new season kits, said “constant exposure to gambling marketing is far from harmless” for people struggling with addiction.
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