Amid the jersey sponsorship race, Aston Villa promotes charity

One of the leading names in English football, Aston Villa Football Club, is not only famous for its outstanding achievements since they were formed, but it is well-known for its move to promote charity in 2006. When there was tight competition for shirt sponsorship, the Lions chose to help promote local charity, Acorns. As you would expect, the move was widely accepted and applauded by their supporters. If you are an ardent fan of the Villa, you can find cheap football jerseys online to purchase your favourite Football clubs shirts.

It was a huge step to not go for commercial partnerships and instead choosing to promote Acorns Children’s Hospice. In the sections below, we will elaborate on who Acorns are and why Aston Villa decided to promote charity instead of going with a commercial partnership. Without much delay, let us move forward.

What is Acorns Children’s Hospice?

Acorns operate across the West Midlands and Gloucestershire, supporting children and their families. They provide respite care, end-of-life care, and bereavement services. The trust offers special palliative care 24 hours a day at its three 10-bed units in Birmingham, Worcester, and Walsall. It was founded in 1983 by Peter Wild blood in Birmingham.

The specialists at the hospice offer physical support and tend to the emotional and psychological needs of those affected. They specialize in complex medical care, short breaks, emotional and practical support, and also spiritual and religious and cultural needs.

Various celebrities from 1986 have been associated with this charity trust, and Aston Villa has added a star to the list. Most of the Acorns’ funds come from public donations, and celebrity associations are among the main reasons for the funds pouring in.

Why did Villa choose to promote a charity trust?

The Villans promoted Acorns as the Official charity partners for the 2019-20 and 2020-21 seasons. Through their partnership, the football club wanted to raise awareness of the trust working for children and their families. At the time, all those at the club were fully behind the decision of the football club and are immensely proud of it. Various players from the club have visited Acorns and including numerous affected families.

Aston Villa believes that supporting the trust for free will help in fundraising, and it is their way of giving something in return to the community. The Premier League Club emphasized the emotional attachment they have with their fans, and they feel this is a way to show gratitude for years of support and belief.


Football is an emotion you see, and when such well-known clubs as Aston Villa reciprocates, there is nothing more palpable than it. Acorns also have been extremely grateful for such a gesture from Villa, and they hope that it would help them spread awareness not only in the UK but also worldwide.

Sporting the name of a charity trust in the football jerseys for free has made fans respect and love Aston Villa more than they ever did. We hope we have been able to put forth the reason behind the breathtaking Acorns football jersey.

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Original Source: A Villa Fan

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